'Communication is key. Transparency is key. You can't B.S. people,' says Mark Cuban.
Billionaire entrepreneur Mark Cuban, the owner of the Dallas Mavericks and investor on"Shark Tank," says now is the time for companies to be"brutally honest" with employees and customers about the state of their business due to the COVID-19 pandemic.
As businesses lay off and furlough millions of workers because of the economic damages from the virus, this is a moment where companies will be"defined" by how they treat people and whether or not folks will do business with them in the long haul. “You can't do that," he said. “That is the biggest mistake you can make. You can't fire people by email in this period. You've got to communicate. Even if you have a thousand employees you have to work through HR and touch each one of them personally.”He suggested that employees of small and medium-sized companies who might be concerned about their job proactively talk to their boss, CEO, or owner.
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