Mark Cuban Says Twitter's New Algorithms Are Designed to Help One Man Only: Elon Musk

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Mark Cuban Says Twitter's New Algorithms Are Designed to Help One Man Only: Elon Musk
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Elon Musk responds to Mark Cuban’s frustrations about Twitter’s algorithm, but the spat isn’t over. Now Cuban is raising a new issue about the timeline.

Mark Cuban is still frustrated with Elon Musk's changes to Twitter.

This time, he's accusing Musk of rigging the platform to promote his own tweets and points of view. Last week, Cuban wrote he did his own deep dive into how Twitter determines who sees what posts. At the core of the issue, Cuban said, is thatThat metric is a good way to see popular posts. But it's very convenient for Musk, who as Cuban points out, is the most followed person on Twitter.

"The largest Twitter account has the greatest reach," Cuban wrote."So who @elonmusk engages with on Twitter has an ENORMOUS impact on what an indeterminable number of people see in their For You Timelines."“What tweets did the people I follow recently engage with “ It stands to reason that the person with the greatest number of followers will have the greatest influence on the most number…Those algorithms are more influential than before because of Twitter's new"For You" timeline, Cuban said. Formerly, the platform allowed users to choose how often they saw tweets from people they didn't follow.

There's still a feed that only shows tweets from accounts you personally follow, but now it's one window over. By Cuban's logic, the added click necessary to take users there will keep most of them on the"For You" timeline. That will make the most followed Twitter accounts, like Musk's, more influential.

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