Will Mario follow in the steps of Mickey Mouse? Japanese video game maker Nintendo Co. says it is bullish about profiting from its characters by mirroring the historical appeal of the Disney franchise, yurikageyama reports.
In this Jan. 23, 2020, photo, a traveler walks past a propaganda featuring Nintendo character at Narita airport in Narita, near Tokyo. Japanese video game maker Nintendo is reporting a 29% rise in quarterly profit on solid demand for its Switch console during the year-end shopping season.
“We are thinking about the Nintendo brand that way,” said the company’s game designer, Shigeru Miyamoto. He stressed that Nintendo characters have an extra, interactive element because they originate from video games.Nintendo has been banking on its intellectual property. Its own branded store and event space in Tokyo has opened recently, and a Nintendo park is set to open at Universal Studios Japan in Osaka, central Japan, later this year.
With October-December profit at 134 billion yen , up from 104 billion yen a year earlier, it raised its full year Switch sales forecast to 19.5 million machines, up from 18 million projected earlier.Nintendo said it continues to see opportunities for growth from the handheld Switch Lite, launched in September, which is a compact and lightweight version of the Switch meant for on-the-go playing.
Miyamoto said one strength of Nintendo products was that grandparents are playing with their grandchildren, highlighting a wide age range of users.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
John Andretti, NASCAR driver and nephew of Mario Andretti, dies from colon cancerNASCAR driver John Andretti, a nephew of racing legend Mario Andretti, has died from colon cancer, according to a tweet from Andretti Autosport.
Read more »
Nintendo profits up on healthy Switch demand for ChristmasNintendo Co. reported a 29% rise in quarterly profit, as its earnings got a lift from solid demand for the Switch console during the year-end shopping season.
Read more »
Jessica Simpson 'Shared a Nostalgic Kiss' With Justin TimberlakeThe performers all auditioned for 'The Mickey Mouse Club.'
Read more »
The Outer Worlds Comes to Nintendo Switch in MarchPrivate Division announced Thursday that 'The Outer Worlds' is launching on Nintendo Switch.
Read more »
Nintendo CEO says no new Switch model this yearNintendo Co Ltd CEO Shuntaro Furukawa said on Friday the gaming company has no p...
Read more »