Marie Kondo Adds an E-Commerce Shop to Her Site

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Marie Kondo Adds an E-Commerce Shop to Her Site
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Marie Kondo made her name convincing people to get rid of the stuff cluttering up their homes. Now, the tidying guru wants them to buy more stuff. Hers.

The soft-spoken force behind ‘The Lifechanging Magic of Tidying Up’ is launching an online boutique of lifestyle products—from soaps to ceramics—that have passed her ‘joy check’MARIE KONDO HAS already sold the world on the joy of jettisoning the material possessions we don’t love. Now the best-selling author of “The Life Changing Magic of Tidying Up” and star of Netflix’s “Tidying Up With Marie Kondo” wants us to buy stuff. Hers.

On Monday, Nov. 18, Ms. Kondo will launch add online shopping to her site, konmari.com, with an initial 125 home and self-care products that “spark joy” for her. During a recent visit to The Wall Street Journal offices in New York, Ms. Kondo explained through a translator...

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