.MariaSharapova and Iris van Herpen turned Evian bottles into haute couture for the FashionAwards2021. See the details behind her look here:
, she knew she wanted something different. Although she’s known for loving understated looks from labels like Givenchy, Dior, and David Koma, Sharapova wanted her first trip to the ceremony to be a departure. “I take more chances on the red carpet than in my everyday life, but I’m also much more confident now in my 30s than I was when I was younger,” she shared withon the phone from London.
Known for using environmentally-conscious materials and high-tech processes, van Herpen’s haute couture is far from traditional. A 3D printing pioneer, she’s used the technology in her collections since 2010. More recently, she’s turned her forward-thinking sensibility toward eco-fashion by linking with the nonprofit Parley for the Oceans and using fabric created from upcycled marine debris forThe Dutch designer’s artistry and innovative process attracted Sharapova.
A longtime ambassador for the French water brand Evian, Sharapova has witnessed the company’s push toward a circular business model. Evian’s goals connect with van Herpen’s British Fashion Awards design. Working with a new fabric meant waiting to see if it could hold the intricate forms van Herpen had dreamed up. “It took some time to see if the material itself would be up to our standards, but it all turned out beautifully,” says Sharapova.
Due to international travel restrictions, Sharapova was only able to see everything in person in November during a trip to Amsterdam, when she stopped by van Herpen’s studio. It was worth the wait. “Being able to see the attention to detail that everyone there put into all the dresses they were working on was so impressive,” she says. “[Iris and I] were able to spend a few hours together, and just seeing her process was incredible.
Of course, the beauty of van Herpen’s final creation is evident even if you’ve never peeked into her studio. Dubbed Memesis, the piece perfectly encapsulates the oceanic themes, thanks to the hundreds of reflective laser-cut petals stitched onto gossamer light silk. “I love the metallic effect used on the paillettes that makes them almost look like pearls,” says Sharapova. “The subtle shift in colors captures the [feeling of] waves, and the movement a body of water has.
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