If you had believed the NCAA's NIL fear mongers, let alone its legal arguments in defense of 'amateurism' taken all the way to the Supreme Court, here's what would have happened over the weekend.
Creighton fans applaud as time runs out in the team's second-round college basketball game against Baylor in the men's NCAA Tournament on Sunday, March 19, 2023, in Denver. If you had believed the NCAA’s NIL fear mongers, let alone its legal arguments in defense of “amateurism” taken all the way to the Supreme Court, here’s what would have happened over the weekend.Well, in fairness, someone would have, but the audience would have been much smaller than before.
Well, an average of 9.2 million people tuned in for the first round of the men’s basketball tournament last Thursday, according to CBS/TNT. It was a record number for the opening day of the event. It was exceeded on Friday, when 9.3 million watched. We are now two full seasons into NIL and it turns out almost no one cares. This tournament follows a college football season that ESPN said was the most watched in five years and Fox claimed numerous record breaking viewership numbers, including 17.
In a separate lawsuit, NCAA attorney Dan Waxman argued the “cost of labor” was a “differentiating feature” for college athletics. Without it, he said, interest would decrease.
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