This year's men's basketball tournament should rake in more than $1.3 billion in advertising revenue
in 2018 stacked up like this:the NFL postseason drew $1.68 billion in advertising , the NBA playoffs $970 million , MLB $468 million $382 million raked in for college football bowl games.
Although NFL playoffs pulled in more advertising revenue than March Madness, the networks pay five times more for the broadcasting rights for professional football than CBS and Turner pay for college basketball. Thus the networks yield much less, even when you
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