The Marcelo Burlon County of Milan’s spring 2024 menswear collection is here. See every look:
For cognoscenti of the development of contemporary streetwear from niche pursuit into the prime pop uniform of our time, Marcelo Burlon is both a key figure and brand. If you don’t know why, then get Googling. Quiet for a few seasons as he focused on ripening the fruits of his insight—his foundation, his music, his lifestyle—Burlon now appears to be girding his loins to re-enter the fashion fray.
The scene that Burlon helped birth is now much more developed than print t-shirts and grail sneaker collaborations. Much of this collection was built from top-to-toe looks. Not tailoring exactly: instead, a less rarified and more visually interesting version of it. Dyed faux-denim leather and a few intensely patterned pairings were presented with old-school notch collars.
Having cashed out, Burlon no longer has much senior say within New Guards Group. But his brand, which has been lying gently fallow for some time and which clearly has a very talented group of designers, feels underexposed. In an attention economy where consumers’ span of knowledge becomes ever more constricted, Burlon seems ripe for wider rediscovery.
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