'The new award will honor a fashion designer who has made an indelible impact within the world of music-artist fashion.'
for her “I Like It” music video and Lady Gaga on several different occasions, the fashion designer is truly deserving of such a high honor.
Plus, music has always been integral to the designer's work. In fact, Jacobs, who utilized an updated vintage MTV logo on sweatshirts in his Spring 2017 Resort collection, told: “I’ve always been seduced to learn about different bands or different music by the way they look.” According to an MTV press release, MTV will work with the designer's team on a multimedia activation at the VMA awards in honor of his creative vision. Naturally, we can't wait to see what the installation will look like, and what Jacobs will wear to accept the big award .
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