MarcJacobs staged a blink-and-you’ll-miss-it presentation in New York City—with show notes written by ChatGPT.
June 27, 2023Just how fast does fashion move? It’s been the topic of discussion for years, as designers rush to pump out multiple collections every few months and creative directors board the merry-go-round of creative shake-ups with growing regularity.On June 27, the designer staged his fall 2023 runway show off-schedule, without a livestream or much news about the event publicized beforehand. There were no flashy write-ups, no promotions posted on social media ahead of time.
Jacobs has long been a rule-breaker when it comes to staging traditional shows, especially lately. In February, he hosted a last-minute presentation in honor of the late Vivienne Westwood; his first show at his regular Park Avenue Armory spot in three years. But this time, he took things one step further. In lieu of the usual show notes, Jacobs employed OpenAI’s ChatGPT, resulting in a literary display that was equal parts impressive and unsettling in its stiltedness. “Marc Jacobs: A striking fusion of masculine tailoring and feminine elegance,” read the title, followed by: “The Marc Jacobs fashion show captivated audiences with its innovative approach to blending menswear-inspired tailoring with feminine aesthetics.
In a show so quick that roaming eyes had to be selective, what stood out were the oversized, boxy, white blazer that closed the show; as well as onesies belted at the waist; shimmering gold-draped mini-dresses; pagoda shoulders; and black, white, and gray suits in cartoonishly large proportions. The not-so-subtle ’80s inspiration may have been a nod at the pre-Internet, ephemeral feeling of past fashion shows—in which there were no phones front row and few photos after the fact. At least, at the speed of his fall 2023 presentation, showgoers had a hard time capturing photos or videos on their phones. One can always count on Jacobs to shock and inspire with concept and execution—even if the clothes are whizzing by.
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