MARC HASENFUSS: Premier IPO or premier flop?

Brait still has a mountain to climb to overcome the cynicism towards its key asset, Premier foods, as it readies the business for life on the JSE, writes MarcHasenfuss.

I sympathise wholeheartedly with Brait and its ongoing effort to yield value. The market is slow to reward, especially if past trespasses still hang heavy in the air. Strenuous efforts to yield value in my prized veggie patch are similarly dismissed by my wife.

Yes, I’ve committed a few crop rotation errors. My onion yield was altogether sad. The sunflowers were unceremoniously liberated. But in truth, there is always a decent enough harvest of lettuce, spinach, tomatoes and broccoli ... though not necessarily in that order. ..

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