We’ve seen spray-on hair, a spray-on dress and now — marathon-winning spray-on shoes.
Swiss sportswear brand On is the latest company to embrace advanced “spray-on” materials with a “revolutionary” robot-made sneaker it believes can improve performance at this month’s Olympics. The Cloudboom Strike LS is lace-free, weighs less than the latest iPhone and comes out of a pressurized can.
According to On, the shoe’s uppers are made from a type of thermoplastic and colored and branded in three minutes using just a robotic arm. The upper is sprayed in one go and can be attached to the carbon-fiber and foam rubber sole using heat, not glue. The company claims its technology reduces the carbon emissions of producing a shoe by 75%, compared to its other sneaker models.
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