Some of Amazon's brands, like Solimo and Mountain Falls, create products that look very similar to their name-brand counterparts.
has big ambitions for its private labels, launching hundreds of brands and thousands of products within them in recent months.
Some of its consumer-product brands, like Solimo and Mountain Falls, create products that look very similar to their name-brand counterparts.Many of Amazon's private-label brands likely look pretty familiar to consumers. Amazon has big ambitions for its private labels, launching hundreds of brands and thousands of products within them in recent months. Some of its consumer product-centric brands, like Solimo and Mountain Falls, create items that look very similar to their name-brand counterparts, which Amazon also sells.Read more:Amazon also plays into this.
This isn't uncommon. Many drug stores and big general merchandise stores do the same, offering a budget version of the name brand in a similar-looking bottle.Amazon's private labels are still in their infancy, and they may not have struck gold yet.See how similar a select group of Mountain Falls and Solimo products look to their name-brand counterparts:
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