Manolo Blahnik wins battle in China to use its own name

Manolo Blahnik has taken action against Chinese businessperson Fang Yuzhou since 2000 to dispute the validity of trademarks he’s filed related to the ‘Manolo Blahnik’ name

Shanghai —

The company, named after its Spanish founder, said in a statement that the judgment was handed down by the Supreme People’s Court of China in June, marking the culmination of a long-running legal battle. “This is a meaningful victory for my uncle, our family and our team and I want to express gratitude to the Supreme People's Court of China for its thorough and careful consideration of our long-standing case,” CEO Kristina Blahnik, the niece of founder Manolo Blahnik, said.

Things have shifted somewhat in recent years, however, with 2019 amendments to China's IP laws taking aim at so-called “bad faith” filings. This has led to some high-profile wins for international brands in recent years.

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