Companies are facing a talent-management challenge as they struggle to attract highly skilled professionals. Freelancers with sought-after skills are becoming the norm, and integrating them into a cohesive internal team is crucial. This article explores successful strategies used by companies like Microsoft, M&C Saatchi, and Mars.
Companies today are facing a big talent-management challenge. They simply do not have the capabilities they need in-house to transform their offerings, processes, and infrastructures—and they’re increasingly unable to persuade highly skilled professionals to come on board full-time, despite making attractive offers.
In many fields—particularly technology, data sciences, and machine learning—the people with the most sought-after skills are freelancers. Integrating and managing a new “blended workforce” will be one of the main managerial challenges in the years ahead. Force-fitting the model used for temporary staff onto highly skilled freelancers won’t work, however. Firms must fully integrate these professionals into a highly cohesive internal team.
This article looks at successful efforts to manage the blended workforce at companies such as Microsoft, M&C Saatchi, and Mars and lays out some of the most helpful lessons they have learned.As highly skilled professionals increasingly choose freelance work over in-house employment, companies are struggling to recruit and retain the talent they need to transform their offerings, processes, and infrastructures.
Blended Workforce Talent Management Freelancers Internal Team Microsoft M&C Saatchi Mars
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