Founded in 2022 by James Vitalo, the company has brought managers Jack Babnew and Max Dubois into the fold.
Gold Theory’s growth signals a potential shift in the management space, with young managers opting to leave larger firms — or never sign with one to begin with — to either operate independently or work together at a company that operates independently.
“My whole life, I’ve been drawn to those who do things on their own terms — the risk-takers, the rule-breakers, the people who hear ‘you can’t do that’ and respond, ‘Watch me,’” says Babnew. “James and his roster at Gold Theory embody that spirit. As I grow my own career and define the terms for myself, I wouldn’t want to do it alongside anyone else.”
“Finding great people who happen to work with great artists is an incredibly difficult needle to thread,” adds Dubois. “I’ve always been excited about building something meaningful and impactful with people who push me to be the best version of myself. What James has done with the roster at Gold Theory has been undeniable and the people he’s brought in to drive the machine is exactly the combination I’m grateful to be a part of.
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