See the viral HVAC ad that barely mentions HVAC.
A recent advertisement for an HVAC company in Lansing, Michigan, has gone viral for its plain-spoken message about the state of the country.
All Star Mechanical owner Larry Kirchhoff, 51, said he’s been using his company’s platform to advocate for social justice causes for years. “I had to use my voice, particularly as a white male with the most privilege of any other group in this country,” he told TODAY by phone.I can’t pretend like everything is ok. Gun fetishes are being prioritized, women are no longer in control of their own bodies. The earth is heating up. Black and Brown people are still being killed, brutalized, or otherwise harassed. Honestly, at this point, who gives a S--- about HVAC. But if you’re hot, give us a call.
Kirchhoff said he thought of the ad in about 30 seconds, typed it up and sent it over, and by the next day, it was in print.Kirchhoff said that although he's gotten some"really vitriolic feedback" on social media, for the most part, he has seen"overwhelming, supportive responses." "I have been feeling like nothing is ever going to change for a long time, and this ad actually gives me a little hope," he said."Ultimately, what I hope for more than anything is that more people will join in the causes, and more people will voice their opinions. And if we can unite behind these messages, then we will invoke change."But Kirchhoff said his company hasn't always been this way.
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