Bespoke river cruises in Europe are becoming popular among Malaysians.
The SS Maria Theresa sails on the Danube river. — Photos: Uniworld Boutique River Cruises
“We’ve been selling here in Malaysia since 2017, and it’s really picking up now. We’re already seeing businesses up 20% over 2019, which is great. And 2019 was already a good year,” said Ellen Bettridge, president and chief executive officer of Uniworld Boutique River Cruises, who was in Kuala Lumpur recently.
Bettridge thinks most Malaysians love river cruises because of its all-inclusive nature. — LOW LAY PHON/The Star “We find that Malaysians like to go to Europe in April or May, which is spring time, as well as from late October to December. These are when the cities are pretty because of the colours of the flowers in bloom during spring, and the colours of the tree leaves in autumn,” she shared.
“She’s a huge fan of river cruises and would usually bring her friends and family along with her. She would travel alone, too, and she would enjoy herself tremendously because she feels so comfortable on the ship,” Bettridge shared, adding that crew members will always make the effort to know each passenger by name by the end of the day. This, she says, is another advantage of cruising on a smaller ship.
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