Brands that want to reach the youth market need to tap into their need for individuality, connection, uniqueness and self-reliance.
The youth market is a crucial advertising market for the future longevity of your brand. Its size alone — under-34s make up 64% of South Africa’s total population and account for R303bn of spend — means that targeting young people should be an important component of your marketing strategy.Radio station Y — formerly known as YFM — is Gauteng’s leading commercial youth radio station, appealing to listeners between the ages of 15 and 34.
Brands that want to reach this valuable age group need to tap into the youth’s need for individuality, connection, uniqueness and self-reliance. They need to encourage conversations around topics that resonate with them such as successful “side hustles”, how to be successful and even demystifying what is involved in being an adult.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
These car brands have rallied to accelerate literacy in South Africa | LifeWhile they are fierce competitors out on the road, Mercedes-Benz, Renault, and Ford joined forces for the annual Rally to Read initiative, which took place in recent weeks. | News24Motoring
Read more »
These were South Africa's top-selling car brands in MarchBakkies fly but car sales don't fare so well due to interest rate hike and closed showrooms.
Read more »
FIRST TAKE | Steenhuisen takes the reins for second term, making his priorities clear | News24The DA, for the first time, has told us exactly who it is and what it is about, and now it is up to the electorate to decide whether it finds what the DA is offering palatable, writes QaanitahHunter.
Read more »
How much you need to earn to afford the cheapest luxury cars – including Bentley, Lamborghini, and FerrariHere are the cheapest cars on offer from South Africa’s luxury brands and how much you need to earn to afford them.
Read more »
Sundowns are league champions without having to kick another ball as Chiefs and Pirates boost Champions League hopesThe Premier Soccer League (PSL) trophy calligrapher can start sharpening their tools and it is time for the curator at Chloorkop to start making space in the trophy cabinet.
Read more »