Making Her Mark: Claw Money Looks Back on 20 Years of Her Subversive Streetwear Brand

We caught up with NYC graffiti ROYALTY Claw Money to look back at her illustrious career. clawmoney ladiesfirst graffiti

In 1989, Queen Latifah and Monie Love dropped “Ladies First,” a feminist anthem for Generation X. That same year, a 20-year-old Claudia Gold hit the streets with spray can in hand, becoming one of the few women writers in the male-dominated world of graffiti, under the name"Claw Money." Initially written off by the highly political graff world, Gold, a native New Yorker, went hard and earned her rightful place through innovation, dedication, and audacity.

ADVERTISEMENT The first woman to ever design a Nike sneaker, Gold didn’t stop at one—she did two, before going on to work with everyone from Bernie Sanders to NASCAR. Inclusive and expansive before such words were in vogue, Gold has designed Rihanna’s visual identity for Oceans 8, billboard art for Project Runway, and intimate apparel for Calvin Klein—all while running her own company.

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