Makeup sales take a hit as interests shift in the work-from-home era

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Makeup sales take a hit as interests shift in the work-from-home era
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People are staying at home and paying more attention to their health, prompting them to shift focus to their skincare rather than their makeup routines, according to beauty industry watchers and cosmetics companies.

New York Consumers are stockpiling plenty of items they consider to be necessities during the pandemic. Not on their shopping lists: makeup and perfume.

Beauty industry watchers and cosmetics companies say consumers are gravitating toward a more low-maintenance and natural look. People are staying at home and paying more attention to their health, prompting them to shift focus to their skincare rather than their makeup routines, they said.

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