It’s been a bad week for EU decision-making but a good one for trolling and the War on Jargon.
The European Union’s race to fill its top jobs is all that European citizens from Lisbon to Nicosia are talking about .— was bad news for those who wanted the deal all wrapped up with a bow on it so they could concentrate on watching the football and the season finales of France and the United Kingdom.
in which they signed a “comprehensive strategic partnership pact,” which is also what you get when you throw some random management buzzwords at a wall. That kind of jargon is commonplace here in Brussels. So thank goodness for, er, Hungary, which unveiledas the strapline for its upcoming six-month presidency of the Council of the EU.
“Make America Great Again” was of course Donald Trump’s campaign slogan when he successfully campaigned to become U.S. president in 2016 — and Trump is seeking to return to the White House in an election that will happen slap-bang in the middle of Hungary’s presidency. Incidentally, Trump’s campaign slogan this time is merely the sound of him vomiting into a bin after eating too many cheeseburgers.
To put the Hungarian slogan in context, the strapline of the Belgian Council presidency which is about to end was “Protect, Strengthen, Prepare,” which is one notch above “Live, Love, Laugh” on the banality scale. Most Council slogans are similarly awful. In 2022, the French went for “Recovery, power and belonging”, which must surely be the motto of an energy drink.“And this is the mansion in California I’m moving to on July 5. You should visit.
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