A new investigation reveals how companies share users' most personal financial data with advertisers.
via email, a Meta spokesperson cautioned, “Advertisers should not send sensitive information about people through our Business Tools. Doing so is against our policies and we educate advertisers on properly setting up Business tools to prevent this from occurring. Our system is designed to filter out potentially sensitive data it is able to detect.”
Since the joint investigation, several of the surveyed sites of since deactivated some of Meta Pixel’s features, according to. TaxAct continued to send dependents’ names to Facebook, while H&R Block still relayed health savings and college tuition grant amounts. According to legal experts, these services must provide clear and concise consent agreements offering exactly who receives filing information, and how it is used.
“Do they have a list saying they’re going to disclose the refund amounts, and your children, and your whateverAndrew Paul is Popular Science's staff writer covering tech news. Previously, he was a regular contributor to The A.V. Club and Input, and has had recent work also featured by Rolling Stone, Fangoria, GQ, Slate, NBC, as well as McSweeney's Internet Tendency. He lives outside Indianapolis.
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