Major media sponsors join Toyota in pulling out of Afrikaans is Groot

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Major media sponsors join Toyota in pulling out of Afrikaans is Groot
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Another major sponsor has withdrawn from the Afrikaans is Groot music concert amidst backlash over the event's inclusion of controversial singer Steve Hofmeyr on its lineup.

Gauteng education MEC Panyaza Lesufi has been one of the most prominent voices in calls for sponsors like Coca-Cola, DStv, Toyota and MTN to boycott Steve's shows after a tweet from the musician in 2014 resurfaced on social media earlier this month. In the tweet, Steve claimed black people were the"architects of apartheid".

MTN announced they had withdrawn their sponsorship from the event and said it was not in line with their objective of trying to"connect South Africans and bring people together". Coca-Cola told TshisaLIVE it was approached to partner with Afrikaans Is Groot but declined. It distanced itself from the event and said it had enquired as to why it was advertised as a sponsor. Its logo has since been removed.organisers announced that it would turn to its supporters for financial assistance.

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