The grocery chain has been rolling out electronic shelf labels — or ESLs — to hundreds of its stores across the country as early as 2018.
Walmart recently found another way to nickel-and-dime shoppers before they even get to the checkout, as back in December, the retail giant revealed it would addon their products in real-time with the use of digital price tags.
The changes are based on market conditions like demand, competitor pricing and inventory — or so they claim.for a demand forecast tool that will not only predict what customers will buy, but it will also recommend a price based on the projection.electronic shelf labels — or ESLs — to hundreds of its stores across the country as early as 2018. Kroger previously shared that nearly one in four of its locations nationwide have them.
ESLs are supposed to reduce paper and save the company hours of labor, and free up workers to help shoppers with other tasks. However, customers smell something fishy. Much like the system Walmart uses, Kroger’s ESLs will have the ability to change the price of any item sitting on store shelves in just seconds — a potential cash grab.
“Bad idea. You can literally get a higher price on your entire cart before you get to the register. That doesn’t even sound legal,” a“It is an effort for these corporations to squeeze every last cent out of a consumer.
This is a real application of AI and how it will play a role in life going forward for everyone,” A worried shopper Lawmakers aren’t falling for it either, as putting trust in huge corporations with little oversight on the matter may not be the best practice — shocking.
“Digital price tags may enable Kroger and other grocery chains to transition to ‘dynamic pricing,’ in which the price of basic household goods could surge based on the time of day, the weather, or other transitory events,” Senators Elizabeth Warren and Bob Casey
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