Major Film Festivals Are Becoming Key in Promoting Films From the Arab World, Africa

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Major Film Festivals Are Becoming Key in Promoting Films From the Arab World, Africa
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Looking back at the lineups of key festivals such as Cannes and Venice this year, 2019 stands out as a banner year for movies from the African continent and the Arab world. During a panel hosted at…

Looking back at the lineups of key festivals such as Cannes and Venice this year, 2019 stands out as a banner year for movies from the African continent and the Arab world.Marrakech Film Festival

In Venice, the Tunisian film “A Son” by Mehdi Barsaoui played in the Horizons section and went on to win big at Cairo. Another Tunisian film, Ala Eddine Slim’s “Tlamess,” played in Cannes Directors’ Fortnight, and was competing at Marrakech. Meanwhile, the Sudanese film “You Will Die at 20” by Amjad Abu Alala won the Luigi De Laurentiis Award at Venice and the Golden Star at El Gouna festival.

Speaking about the debate around gender parity and diversity in festival programming, Hefzy said that festivals can play a big role in promoting ethnic minorities and women, but noted that inclusion is often easier to accomplish for a festival like Toronto, which shows 270 films than for festivals like Venice and Cannes, which have 80 or 90 films each.

“If you go to a festival without a sales agent you burn chance of building a future for your film. Once your film is selected I strongly advise the producer to find a sales agent,” said Persico. “If you go to Berlin without a sales agent by the time of Cannes your film will have died out.”

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