Maison Alaïa Revives a Wardrobe of the Founder’s Emblematic Styles

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Maison Alaïa Revives a Wardrobe of the Founder’s Emblematic Styles
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Maison Alaïa looks spanning from 1981 to 2017, are being displayed alongside Alaïa's new spring 2021 collection.

In a gesture to devotees of the late, great Azzedine Alaïa — and in a bid to recruit future ones — the maison that bears his name is launching a wardrobe of his most emblematic designs, called The Editions.

“We need to pay tribute to his legacy, and we need to tell a wider story to the younger generation or the new markets that don’t know Alaïa today, and I’m sure will love Alaïa if we give them more content and details,” she said in an exclusive interview on Monday. The garments and accessories carry sewn-in labels indicating their vintage; boast QR codes on the hangtags that link to online storytelling; come packaged in special garment bags — and they’ll never go on sale.

The re-editions are made using the same patterns and fabrications, and priced roughly the same, or slightly higher, than the seasonal collections, she noted. Among The Editions offering for spring is the Corset bag, which resembles the designer’s cinched-waist mesh belt in handbag form. Serrano clasped on the shoulder strap to show how it hugs the hips, and then propped it on a table to show how its rounded shape was blunted on the bottom so it doesn’t roll.

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