The perfume house's partnerships with luxury hospitality groups are elevating luxury experiences and enhancing brand identity.
In the world of branding, few elements have the power to create lasting emotional connections quite like a luxury scent. As the fragrance industry continues to expand — with a global market size valued athas succeeded by creating bespoke, immersive olfactory experiences. Known for crafting personalised scents with a commitment to eco-friendly ingredients, the Maison is transforming how some of the world’s most renowned hospitality brands engage with their consumers’ olfactory senses.
The perfume brand has also expanded its operations worldwide, with a particular focus on luxury hospitality markets in China, the Middle East and Europe. In China, the Maison partnered with Kimpton Hotels to create a full set of bath products, including shampoo, conditioner, and shower gel, alongside elegant candles for VIP guests.Similarly, in Dubai, Maison 21G worked with Paris Society to craft custom scents for upscale beach clubs — Gigi Dubai and Maison Revka.
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