Basketball great turned business mogul Magic Johnson has invested in SimWin Sports, a digital sports league of teams with sports star and celebrity owners, and purchased football and basketball franchise in SimWin.
“I’m so excited to be involved with SimWin, which is blazing a trail in one of the hottest new business sectors and has a great team leading the charge,” said Johnson. “This multi-billion-dollar business is about to take off and the SimWin model is an excellent way for sports fans to get involved in this groundbreaking opportunity. I look forward to contributing to its growth and success.”
That’s not what’s interesting about this announcement, however. What’s interesting is that Johnson is investing in a new and growing trend: a mashup blend of gaming, sports, web3, and metaverse. According to SimWin, the eSports league is “built on proprietary Web3 technology” which isn’t just a game. “Each player ownership presents a fun and unique business opportunity, sharing in multiple league revenue streams, earning salaries, performance bonuses, fantasy sports and secondary marketplace revenues,” the company says.
Crypto has crashed and the bloom is off NFTs for now, but the philosophies and technologies that drive web3 might just be getting started. And blending those with concepts from sports, eSports, fantasy leagues, and gaming is an attempt to build something that, like SimWorld from previous decades, you can both play and strategize.
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