The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their
“Right now, it’s scary,” Montaruli said in a Zoom call posted publicly, referring to the outlandish claims made by some of BOO’s sellers. “In 21 years, I have never seen anything like this. Never.”
And so in September, the Facebook groups evolved — many went private, most changed their names from BOO to “fulvic acid,” and the pinned testimonials from customers claiming miracle cures were wiped clean, tweaked or edited to add a disclaimer absolving the company from any liability. Beyond the questions of the health benefits of fulvic acid, there’s the question of just what is in Black Oxygen Organics’ product.
The BOO product was analyzed for the presence of heavy metals at Ohio State’s Trace Element Research Laboratory. Results from that test were similar to the company’s 2017 certificate, finding two doses per day exceeded Health Canada’s limit for lead, and three doses for daily arsenic amounts. , filed on behalf of four Georgia residents who purchased BOO, claims that the company negligently sold a product with “dangerously high levels of toxic heavy metals,” which led to physical and economic harm.‘A heavy heart’
“We cannot TECHNICALLY tell customers to use the product internally,” Adam Ringham, a “Royal Diamond CEO” , told his group. “WE CAN HOWEVER — tell them that the powder is THE EXACT SAME as before … ”Just as the BOO sellers were planning their Black Friday sales, the rug was pulled out from them again, this time, seemingly, for good.“It is with a heavy heart that we must announce the immediate closing of Black Oxygen Organics,” it read.
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