Magic City Classic organizers expect record-breaking attendance, millions in economic impact

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Magic City Classic organizers expect record-breaking attendance, millions in economic impact
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The 84th Magic City Classic is officially in the books, and early indicators suggest this year could be one of the biggest yet.

) -The 84th Magic City Classic is officially in the books, and early indicators suggest this year could be one of the biggest yet. Perren King , executive director of the Amazon Magic City Classic presented by Coca-Cola, says he’s trying to find a way to say thank you 69,000 times, that’s how many people packed into Legion Field for Saturday’s matchup between Alabama State and Alabama A&M .

While the official crowd count, including tailgaters, and the total economic impact are still being calculated, King says the numbers are expected to reach into the millions. “Just understanding what the hotel volume was and seeing how difficult it was in traffic and understanding that restaurants were booked up and all of the other venues that kind of house food, celebrations, and all of the other things we’re all on wait so I think we’re going to go north of $25 million,” King said. According to a study from the City of Birmingham, last year’s Classic generated about $26 million for the state. Of that total, more than $20 million stayed in Birmingham.Hurricane Melissa leaves 25 dead in Haiti, causes widespread damage in Jamaica and CubaRed Ribbon Week pushes anti-drug abuse message to kids

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