Streetwear brands are still a draw at the event that helped popularize the craze in the '90s.
The Canadian based brand was founded in 1980 when Alex Tilley needed a good hat for sailing and couldn’t find one. So he decided to make one himself.
Launched in Istanbul in 1991, Mavi has evolved into an international premium-denim brand for men and women. Mavi, which means “blue” in Turkish, is known for using fabric innovation to create jeans with a fit infused with Mediterranean detailing. Mavi is sold in more than 4,000 specialty stores in 50-plus countries and has more than 400 retail stores with flagships in New York, Vancouver, Montreal, Istanbul and Berlin.
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