Pantone’s Color of the Year for 2023 — Viva Magenta Pantone 18-1750 — is all about strength and optimism.
The fact that participants in Pantone’s color association studies consistently consider reds to be exciting and dynamic is another plus. “Those words will help to take us into the future and get away from any of the concerns that we might still have. And we do. COVID[-19] hasn’t gone away entirely. It gives us the energy to balance what has happened and where we are going in the future,” she said.
To bring all of this to fruition, Pantone and its creative partner Huge hatched a design experiment to delve into the push-and-pull between new technology and human creativity. Working with the AI tool Midjourney, they created the “visual manifestation” of Viva Magenta to come up with an immersive world. The key visual was designed partially with artificial intelligence.
To hint at the color, Pantone features a small beetle in some of the Color of the Year promotional material. “No matter what happens in the world — it exists and is still out there. We thought that was the embodiment of going back to nature and survival,” Eiseman said. “But at the same time, we are looking towards the future with the Magentaverse, an unexpected, exciting universe. We don’t even know some of the things that will happen.
That practice is also ebbing into set designs for films, especially in animation. “That stays in people’s consciousness. They might not remember exactly what they saw in the film or even the film. But the point is they saw color being used in inventive and interesting ways that opens up avenues of experimentation. We’ve seen that certainly in the fashion world, where color combinations can be so uniquely different than anything that we had ever thought of using before.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Viva Magenta is Pantone’s color for 2023. It’s the powerful red we need.Daily News | Viva Magenta is Pantone’s color for 2023. It’s the powerful red we need.
Read more »
No, Pantone's 2023 color of the year isn't Barbiecore pink – though it isn't far offViva Magenta: a 'powerful and empowering' color that 'encourages experimentation and self-expression without restraint.” The Pantone Color Institute has chosen its next color of the year.
Read more »
Pantone’s 2023 Color of the Year is here — and so are gifts inspired by the bold huePantone's 2023 Color of the Year is Viva Magenta. Gifts in this 'fearless, brave' color chosen for an unconventional time are ideal for trendspotters.
Read more »
Pantone's 2023 Color of the Year revealedPantone has spoken. The color that will shape the year ahead is...
Read more »
James Cameron Responds to Claim No One Can Remember Avatar Characters' NamesJames Cameron's Avatar is the top-grossing movie in history, with it not only becoming a success [...]
Read more »