Last week, Tony Dokoupil’s evening news show trailed those of rival networks by millions of viewers.
The MAGA-coded anchor’s nightly show is the result of an effort by Editor-in-Chief Bari Weiss and David Ellison, the head of parent company Paramount Skydance, to widen the network’s appeal to conservative audiences.
Whether that goal is being met remains to be seen, but what new Nielsen data shows is that the network could benefit from any additional viewers.Data for CBS’s Friday broadcast of its news show wasn’t included because the network opted to retitle it.CBS executives, a person familiar with the matter told the Daily Beast, cited the recent change to Daylight Saving Time as one explanation for the dip. As a sign of good news, they have pointed to a rise of 7 percent in overall viewership—and 10 percent between ages 25 and 54—compared to the 2025-26 season-to-date average. Views ofstories on the network’s website are also up year-to-year, as are minutes viewed on YouTube.That same night, Dokoupil gave a meek treatment of the fifth anniversary of the Jan. 6 insurrection. That coverage reportedly contributed to the exit of top CBS Justice Department correspondent Scott MacFarlane.After Weiss, the anti-woke opinion journalist, named Dokoupil to the anchor’s chair, he claimed that “legacy media” had mishandled stories about Hunter Biden’s laptop, Hillary Clinton’s emails, and “the president’s fitness for office.” “On too many stories, the press has missed the story because we’ve taken into account the perspective of advocates and not the average American,” the 45-year-old said. “Or we put too much weight in the analysis of academics or elites, and not enough on you.”Dokoupil, who is married to and has two children with MS NOW anchor Katy Tur, attended Miami’s prestigious $53,000-per-year Gulliver Preparatory School. After graduating first in his class at George Washington University, where he studied business, he enrolled in a PhD program at Columbia University.
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