New ratings data demonstrates that the network’s evening news program is continuing to lose viewers.
has struggled to gain a foothold since relaunching with new anchor Tony Dokoupil in January., citing preliminary Nielsen ratings. The program is currently averaging 4.3 million viewers; in the 25-54 demographic, ratings are down by 18 percent at just 541,000 viewers.
To make matters worse, the network’s morning show—of which Dokoupil, 45, used to be co-host—is also failing to attract viewers, withexperiencing its lowest-rated quarter on record, averaging 1.8 million total viewers, down from 13 percent in the same quarter last year.The disastrous ratings are a blow to Weiss, 41, who was installed as editor-in-chief after billionaire nepo baby and Paramount Skydance owner David Ellison acquired her outlet, The Free Press, for $150 million in October. She had no experience in broadcast journalism and reports directly to Ellison.Leigh Vogel/Getty Images for Uber, X and The“Bari believed it couldn’t get any worse at CBS News and that everything needed to be blown up to turn it around,” a veteran television news executive told Status. “Guess what? Wrong again. It actually can get worse. Ratings can go even lower.” Under Weiss, CBS has adopted a significantly more Trump-friendly editorial stance that was on full display in December when Weissher colleagues at the time, “Our story was screened five times and cleared by both CBS attorneys and Standards and Practices. It is factually correct. In my view, pulling it now, after every rigorous internal check has been met, is not an editorial decision; it is a political one.”as a result of the disastrous ratings, with one CBS source telling the Post that Harvey may become a “sacrifice...to the ratings gods.”“It’s pretty terrible. Once you’re under 4 million, you’ve got to be worried that you’re in a death spiral,” another CBS insider said. “If they can’t retain an audience in the middle of a war, God help you when the war ends.” Other industry insiders concurred, with a TV news veteran telling Status on Saturday, “The first rule of television medicine is do no harm—and Bari has done so much harm.”
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