GMA Network's deal with ABS-CBN for 'It's Showtime' on the former's flagship Channel 7 is unlike its blocktime deal with Romeo Jalosjos' TAPE Incorporated
GMA Network's deal with ABS-CBN for 'It's Showtime' on the former's flagship Channel 7 is unlike its blocktime deal with Romeo Jalosjos' TAPE Incorporatedfamily-led Television and Production Exponents Incorporated , which had the noon time slot on GMA’s flagship Channel 7 until end of December 2024, this new deal between GMA and ABS-CBN is a co-production agreement.
TAPE paid GMA over P900 million in airtime fees in 2021, or roughly P75 million a month or P3 million per show day, according to a filing with the Securities and Exchange Commission seen by Rappler. In an apparent discount given to TAPE, the Jalosjos family paid over P600 million to GMA, or P50 million a month or around P2 million per show day in 2022.
Under a co-production deal, there is also an airtime fee, but there is sharing in the revenues, Jose Bartolome, a former GMA consultant who now teaches in the UP College of Mass Communications, told Rappler. From commercials, for instance, it can be 50/50, 60/40, or 70/30. Ironically, a combination of these minds and talents in future collaborations could involve long-time Kapamilyas who have turned Kapusos. The most notable is Johnny Manahan, former head of ABS-CBN’s talent arm Star Magic.
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