Inspired by your favorite friendship bracelets.
Using Vans’ OG Style 43 LX silhouette, a low-top sneaker with laces, Madhappy aims to promote camaraderie and community through customization.
The new sneaker took design inspiration from classic friendship style bracelets so buyers can apply their own designs. Outfitted with a clean beige canvas, the shoe is embroidered with primary colors of red, blue, and yellow throughout the seams, along with “Madhappy” embroidered on the tongue. Plus, the heel can fold down and offer a comfortable slip-on option for wearers.
For Madhappy, it was an obvious choice to work with Vans. With its history rooted in the California skate and lifestyle culture, it made perfect sense to choose a brand that celebrates individuality. “As an iconic brand, Vans was an organic partner for Madhappy's first footwear collaboration. Over the past year, we were able to create a timeless design that brings the identities of both brands to life,” Madhappy co-founder Noah Raf tells NYLON.
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