Since last August, Macy’s has sold Toys R Us products exclusively online.
Chicago will see a bricks-and-mortar Toys R Us store on State Street this year, after Macy’s announced it will launch in-store Toys R Us shops in all of its U.S. retail locations over the next several months.
Since last August, Macy’s has sold Toys R Us products exclusively online, the company said in a news release Monday. The new “in-store shops” will open between late July and mid-October. They’ll range from 1,000 square feet to 10,000 square feet in flagship locations, including at the Macy’s in the historic Marshall Field and Co. Building on State Street in the Loop.
Macy's plans to bring Toys 'R' Us to every Macy's store in America in time for the holiday season, including its flagship store on State Street in the Loop. Stores will include “hands-on demonstration tables for customers to interact with various toy assortments,” the company said. Flexible footprints will allow Macy’s to expand the stores during the holiday season.and announced plans the following year to shutter its more than 700 remaining U.S. stores, including 31 in Illinois. At the time, the retailer still accounted for between 15% and 20% of the U.S. toy market.
The company attempted to open two U.S. bricks-and-mortar stores in 2019, one in New Jersey and one in Houston,Shortly after Toys R Us closed the two stores, New York-based brand management firm WHP GlobalIn 2019, Toys R Us opened a pop-up exhibit it called Toys R Us Adventure
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