Macy's unveils new store experience in 36 stores a year after purchasing startup Story.
Rachel Shechtman, center, founder of Story, leads model Iris Apfel through her store on its opening day at Macy's, Wednesday, April 10, 2019, in New York. Macy's bought Story a year ago and Shechtman came on board as its brand experience officer. A year after buying startup Story, Macy's is bringing the retail concept to life in 36 stores in 15 states including its Manhattan flagship.
Many stores and malls are now experimenting with rotating merchandise that hopefully will keep shoppers coming back. The typical Story shop carries about 400 items with an average price of about $20. Most of the items are impulse buys that shoppers don't need like a pizza cutter shaped like a bike or unicorn-themed socks. The Manhattan Story is about 7,500 square feet, while the other stores average about 1,500 square feet.
Industry watchers are closely watching Macy's partnership with Story, which was founded by Rachel Shechtman. She has nearly 300 employees now dedicated to the Story concept and is working on other projects that will help bring more innovation to Macy's.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Macy's is taking 36 of its stores and putting a new kind of store inside themMacy's is adding 1,500-square-foot Story shops to 36 of its stores across the country, including at its Herald Square flagship.
Read more »
36 Cheap Things That’ll Make You Look More Put-TogetherI really feel like now is when I stop wearing leggings every day. But we'll see.
Read more »
All 36 notable Showtime original TV shows, ranked from worst to best — from 'Billions' to 'Homeland'We ranked every Showtime original program from the last 11 years from worst to best, including hits like 'Billions,' 'Twin Peaks,' and 'Homeland.'
Read more »
XX Springy Pairs Of Shoes To Celebrate The End Of WinterSay goodbye to snow boots, and hello to your ankles and toes!
Read more »
Wayfair Has *Incredible* Discounts For The Next 36 Hours And These Are The Best DealsNeed something new? Now's the time — these are their lowest prices of the year, up to 80% off!
Read more »
36 Must-Have Products For Anyone Going To Disney WorldAll it takes is faith, trust, pixie dust, and a few of these items to be fully prepared for a Disney vacation.
Read more »
He told police he was protecting an ‘asset’ in a gunfight. His wife had another story.Charles Eugene Ferris, 50, and Christopher Hicks, 36, had been drinking when they decided to take turns shooting at each other while wearing a bulletproof vest, according to the Benton County Sheriff's Department.
Read more »
New Mexico father arrested after allegedly beating 5-year-old daughter to death for not doing homeworkA New Mexico father was arrested on Friday and charged with beating his 5-year-old daughter to death after she told him she didn't want to do her homework. Brandon Reynolds, 36, of Albuquerque, was charged with child abuse, intentionally caused, resulting in the death of a child under 13, police
Read more »