Macy's Thanksgiving Parade to dazzle with new balloons, star performances in NYC

A century after the first Macy's Thanksgiving Day Parade, the annual holiday tradition kicks off in New York City.

People watch floats being inflated in preparation for the Macy's Thanksgiving Day Parade, Wednesday, Nov. 27, 2024, in New York.

Some things remain the same, though. As in 1924, there will be plenty of marching bands and lots of clowns, followed by the grand finale of Santa Claus riding through Manhattan and ushering in the holiday season. “The work that we do, the opportunity to impact millions of people and bring a bit of joy for a couple of hours on Thanksgiving morning, is what motivates us every day,” said Will Coss, Macy’s Thanksgiving Day Parade executive producer.

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