Macy’s is refashioning what the Black Friday sales bonanza will look like in a pandemic.
. It also will be staggering events to reduce customer traffic in the stores. And curbside pickup is going to be a “big secret weapon" — a service it didn't offer during the holiday 2019 season.
Gennette said that Macy's will release details about plans for Black Friday — the day after Thanksgiving that traditionally kicks off holiday shopping — in early September. Macy’s Inc. reported on Wednesday a massive $3.58 billion loss, or $11.53 per share, compared to a profit of $136 million, or 44 cents per share, in the year-ago period. That included a pretax, non-cash goodwill and long-lived asset impairment charges of $3.1 billion and $80 million, respectively. The adjusted loss was $2.03 per share.Macy’s had said that business is coming back better than it originally expected.
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