Macy's Inc. hires Michael Krans to lead Macy's Media Network.
Macy’s Inc. has appointed Michael Krans vice president, Macy’s Media Network, which is a relatively new source of revenue for the company and its Macy’s and Bloomingdale’s divisions.
Last year Macy’s Media Network accounted for $155 million in sales, or 0.7 percent of total sales of $23.1 billion. In 2022, Macy’s Media Network generated $144 million.Macy’s established its media network in 2020. Target and Walmart also have media networks and most recently Saks established its own media network.
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