Macy’s Inc.’s CFO on How It Is Modernizing

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Macy’s Inc.’s CFO on How It Is Modernizing
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With Macy’s developing an online marketplace, it’s so far, so good. Macy’s launched its marketplace last September after noticing consumers searching the retailer’s website for products and categories that weren’t there.

Now, with the digital marketplace, “We are learning and testing new categories without the inventory risk. It’s a huge unlock for us.”

With the traditional website, “there is much operating expense to move products through our own supply chain. In marketplace you can have slow movers and it’s OK.…It’s really a great opportunity for us to monetize the traffic on our website. With marketplace, we don’t have the inventory liability, but we have the opportunity to have the sales demand. That gives us a lot of flexibility to really lean into the notion of sku productivity.

He defined Macy’s “modern department store positioning” as offering “multiple categories, serving a diverse group of customers and building capabilities for the next generation. Our recent success is not an accident. We are executing on our Polaris strategy. We are deliberate about paying down debt, returning value to shareholders. Inventory control is key. Pricing science has served us really well and continues to serve us well this holiday.

In terms of consumer shopping patterns, “We think it’s more pre-pandemic,” this year. “You would expect to have a peak around Black Friday, a peak around Cyber Monday and a peak kind of two weeks leading up to Christmas.”

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