In its latest move to expand distribution, Claire’s, the girls jewelry and accessory brand, has launched shops inside 21 Macy’s department stores.
In addition to Macy’s, Claire’s has partnerships with more than 30 retailers both domestic and overseas, among them Walmart Inc., where the brand recently expanded to 2,500 locations including more than 360 that installed in-store shops. Claire’s is also sold on Walmart.com.
Claire’s indicated that last year it experienced 70 percent growth in global concession sales. The Hoffman Estates, Illinois-based Claire’s primarily targets tweens but says its merchandise appeals to consumers of all ages. It’s a multichannel brand that operates company-owned mall and standalone stores, concession shops inside retailers, franchised stores and retails in the metaverse.
Several Macy’s flagships contain Claire’s shops including Herald Square and Roosevelt Field mall in New York, South Coast Plaza in Los Angeles, Union Square in San Francisco, the Dadeland and Aventura malls in Miami, the Lenox Square mall in Atlanta, and the Ala Moana mall in Honolulu.
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