I have been recognized as one of the leading industry consultants, analysts and futurists, covering the field of personal computers and consumer technology.
Not long after Apple announced its new MacBook Pro M3 14 and 16-inch laptop, I began getting emails from friends asking my opinion of this new laptop and if they should consider buying it. One interesting thread in these requests is that many had older MacBooks and had already considered upgrading. They had anticipated that Apple might introduce new laptops this year and waited to see what Apple would release yet in 2023.
This edition is clearly for the most demanding professionals. It's the MacBook Pro for media makers, data scientists, engineers, and animators—people who genuinely need top-of-the-line performance and are willing to pay top dollar to get it. I predict it will be a big hit in Hollywood, where they need the most powerful computers they can get their hands on to create movie graphics, especially for on-location shoots.
The GPU also brings new rendering features to Apple silicon, including hardware-accelerated mesh shading for greater capability and efficiency with geometry processing, enabling more visually complex scenes.
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