Ewan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.
Following the release of the iPhone 16 family, the Apple community is getting ready to welcome the first M4-powered MacBook Pro laptops. According tonotes that the launch of the new macOS hardware is imminent, with both online videos and a hands-on experience at Apple ’s HQ coming soon. Apple tends to hold product launches on a Tuesday. In previous years it has used Halloween as a post to hang the new digital coats on.The laptops will be the first to use the latest Apple Silicon chipsets.
The M4 chipset brings with it hardware to support generative AI. Cook has consistently placed the awkwardly backronymed Apple Intelligence suite of AI tools at the heart of the marketing campaign for the iPhone and is expected to carry on with a similar story around the new Macbook Pro laptops. It’s a risky choice, given thatare not expected to launch until March 2025
(As an aside, March is rapidly becoming a pivotal moment for Apple; the final apps in the Apple Intelligence suite are expected late in Q1, as is Until then, anyone looking to immediately buy a new MacBook will have to choose either the more expensive M4 MacBook Pro model, or buy an older M3 MacBook Air.Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
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