Mac and Cheese Ice Cream Is Dividing the Internet

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Mac and Cheese Ice Cream Is Dividing the Internet
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Unsurprisingly...

is now being sold in ice cream form for a limited time in honor of National Mac and Cheese Day. And the rationale for this... interesting double-dairy mash up? Well, according to Kraft's senior associate brand manager, Emily Violett, it's all about combining"two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with.

"Naturally though, the gimmick's already proven to be pretty divisive, with most responding to the news with a mixture of horror and puke emojis. But even so, a few people also chimed in by pointing out that cheese-flavored ice cream's a popular offering inAnd the weirdest part of it all? Turns out the collab actually has the stamp of approval from the experts over atwho called it"nothing short of magical," so maybe there is something to it.

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