Filmmaker JasonBlum shares the 'cardinal rule' he broke for himself ahead of the release of M3GAN.
The latest film from Blumhouse Productions, M3GAN, opened strong at the box office last weekend, which sparked reports that a sequel was already in development.
"After I first saw the movie, we had a good sense that a sequel might really work. So, we broke our cardinal rule and we started talking about a sequel before the movie was released," Blum recently detailed to Variety."I felt so bullish that we started entertaining a sequel earlier than we usually do."
Last year saw Blumhouse release original films like Dashcam, They/Them, and Nanny, but Blum was so enthusiastic about the potential of M3GAN, he even dressed up as the character for Halloween. His faith in the project clearly paid off, as the movie took in $30 million in its opening weekend and sits at 95% positive reviews on aggregator website Rotten Tomatoes.
While M3GAN might have been defeated to a degree in the movie, there were clear hints that this isn't the last we've seen of her, as the movie offered hints about her survival. Given how long ago writer Akela Cooper crafted the script, it's unknown what the status might be for the development of a follow-up or what creatives could be making a return.
When asked by Variety if he was interested in a sequel, the filmmaker confirmed,"How can I not be? Now that the film's finished and that people are embracing it. There are so many ideas that we had and facets of M3GAN's personality that we wanted to explore. I totally think there's there's more to say. And I know that M3GAN would have more to say. I would love to do another one. Hopefully soon, while it's still fresh in everyone's minds.
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