M&S fans have used the same 'liquid gold' anti-ageing for decades for tight skin

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M&S fans have used the same 'liquid gold' anti-ageing for decades for tight skin
BeautyMarks & SpencerAnti-Ageing
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The anti-wrinkle serum has built up a cult following of women who have been using it for decades - with one even went so far as to say they've been using it for 27 years

Shoppers are flocking to buy a 'liquid gold' anti-ageing serum that they swear has made their skin 'glow'. Not only does it make their skin glow but it also helps to reduce age spots, fine lines and wrinkles - and Liquid Gold has recently had a make over.

The toning serum is hydrating and promotes moisture retention, while strengthening the skin's protective barrier. In a clinical trial with 28 participants over 8 weeks, 93% saw an improvement in skin elasticity. 88% of people saw an improvement in skin tone and luminosity, while 88% of people saw an improvement in skin texture.

A second penned: "Have been using this for years now and it is the best exfoliating liquid I've tried. Leaves the skin bright and hydrated, the bottle lasts quite a while as you only need to use it 2/3 times a week." It's even proving popular amongst American beauty icons. Donna Francis has been an award-winning Beauty Editor for over 25 years, currently Beauty Ed at Hello Magazine in the US. Donna has been using Alpha-H Liquid Gold for decades - it's one of her staples as a Beauty Editor in her late 40s who hasn't had anti-wrinkles injections, and prefers a skincare approach to Botox.

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