M&M's iconic characters have gotten a modern makeover for a 'more dynamic, progressive world,' Mars announced.
By Alexandra LarkinElaine Quijano got a rare, behind-the-scenes look at the family that has been making the candy for more than a hundred yearsM&M's iconic characters — six different colored"lentils," each with their own personality — have gotten a modern makeover for a"more dynamic, progressive world," Mars said Thursday.
The most notable changes include the green M&M's redesign, which will exchange the white heeled go-go boots she was given in 1997 for"cool, laid-back sneakers to reflect her effortless confidence." Mars hadfor the green M&M's sexy characterization. The green M&M will also be"better represented to reflect confidence and empowerment, as a strong female, and known for much more than her boots.
The green M&M and the brown M&M will have a more friendly relationship, showcasing a"force supporting women." The two characters' dynamic will have them"together throwing shine and not shade," the company said. The two characters have sometimes been at odds in advertisements, but they have also been seen as friends — or more than friends in others, like this viral tweet from 2015 showing the two holding hands on a beach.
It’s rare Ms. Brown and I get to spend time together without some colorful characters barging in. – Ms. Green
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